Why Interior Designers Love Amtico: Trends, Colours, and Layout Tips
- Charlie Mac
- Jul 11
- 4 min read
“Good flooring should never fight for attention—it should frame everything else in the room.” — UK-based interior designer, Laura H.
Why Interior Designers Keep Choosing Amtico
You’ve probably walked into a space and thought, “This just feels right.” The floors likely played a big part. That’s the Amtico effect—and designers can’t get enough of it.
From luxurious finishes to lasting durability, Amtico flooring has become the secret weapon of interior designers across the UK. But what makes it stand out in a sea of vinyl and laminate options?
This guide dives deep into what makes Amtico a designer favourite, including the most on-trend colours, layouts, and expert tips for creating a show-stopping interior.
What Is Amtico Flooring?
Amtico is a luxury vinyl tile (LVT) brand, known for its premium craftsmanship, wide design options, and exceptional durability. It’s designed and manufactured in the UK, with collections such as:
Signature – premium, bespoke designs
Spacia – stylish and affordable
Form – tactile, textured finish for a natural look
Décor – intricate, heritage-inspired patterns
Interior designers love Amtico because it allows them to create custom looks without the limitations of natural materials.
Why Designers Love It: Style Meets Substance
1. Endless Design Possibilities
Amtico lets you mix patterns, textures, and even create bespoke motifs.
It offers layouts like herringbone, parquet, basket weave, and chevron.
You can blend multiple colours from the same range for zoning or feature areas.
Designer’s Insight: Collections like Amtico Signature offer tones such as Tempus Soothe, Shottery Limestone, and Nordic Oak—all favourites for their warm yet modern look.
2. Trending Colours and Finishes
Designers are currently leaning into:
Greige tones – the perfect blend of grey and beige for calming neutrals.
Matte textures – these give a soft, natural look while hiding smudges and dust.
Natural wood and stone looks – ideal for modern organic or heritage-inspired interiors.
Why this matters: Matte finishes reflect less light, creating a “quiet luxury” feel. Greige offers a flexible base for mixing warm wood furniture or chrome décor.
3. Layout Flexibility
Layout can dramatically alter a room’s perception. Designers often choose:
Herringbone to elongate a hallway.
Large plank designs to make small spaces feel bigger.
Zoning with borders or contrasting tones to divide open-plan living areas.
Caption tip for visuals: An Amtico herringbone layout in Tempus Soothe from the Signature collection adds a sense of sophisticated calm to this open-plan living room.
4. Texture That Adds Depth
The Amtico Form collection features a tactile surface that mimics natural wood grain or stone texture. This isn’t just about aesthetics—it provides better grip and hides minor wear.
Case Study: Amtico in The Guards Museum, London
Amtico flooring was chosen for The Guards Museum in central London, where design and durability needed to work together. Using a bespoke inlay of the museum’s logo—cut from several types of Amtico tiles—the installation shows how flexible and high-end Amtico can be, even in high-traffic public spaces.
The Designer’s Toolkit: Beyond the Floor
Designers don’t stop at choosing flooring—they layer elements to elevate a space. Here’s what they combine with Amtico:
Metallic stripping to define pattern edges
Zoning with contrasting layouts
Amtico Décor collection for luxury in period properties
Rugs and soft furnishings to add texture and break up open-plan spaces
These are the touches that transform rooms from nice to designer-level.
Maintenance Tips Designers Swear By
Amtico is built to last, but the right care ensures it stays looking flawless:
Use a pH-neutral cleaner like Amtico FloorCare or Method’s wood-safe solution.
Avoid steam mops, which can damage adhesive layers over time.
For textured finishes, use a soft brush to lift dirt from grooves—especially in Form and Décor collections.
FAQ: Amtico and Design Decisions
Q: What’s the most popular Amtico collection among designers?A: The Signature range is a top pick for its endless customisation and premium look.
Q: Is Amtico suitable for kitchens and bathrooms?A: Yes. It’s waterproof, durable, and comes with anti-slip options for wet rooms.
Q: Can I install Amtico myself?A: While possible, it’s highly recommended to use an Amtico Approved Installer to ensure correct fitting and keep your warranty valid. Try London Flooring Fitters for qualified professionals.
Q: Will it add value to my home?A: Designers often choose Amtico for high-end renovation projects because it offers the look of real wood or stone with added durability. It’s considered a value-adding feature in resale listings.
Q: Can I mix Amtico styles in the same home?A: Absolutely. Many designers mix herringbone in entryways with large planks in living spaces to create flow and distinction.
Further Reading and Useful Links
Final Thought: When interior designers want a floor that works as hard as it wows, they reach for Amtico. Versatile, timeless, and incredibly customisable—it’s flooring with purpose and polish.
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